Paiste issues calendar with poetry

TRADE NOTES AND NOVELTIES

AND MECHANICAL DEPARTMENT.

"Put Merit in your goods and Truth in your 'Ads.,'

So shall your purse not go lean."

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PAISTE'S PITHY POETRY.

H. T. Paiste, the well-known switch manufacturer, of 1201 Market street, Philadelphia, has issued a very pretty steel plate calendar, which like most of those coming from the decorous old city on the banks of the Schuylkill, has, as its chief ornamentation, the figure of a pleasing young girl. Why the Philadelphian taste runs that way, we do not know, but it is a gentle trait one cannot find fault with. Mr. Paiste is not satisfied with art, however, but has secured the following lines signed "J. R. H."—the familiar initials of James Russell Hawthorne:—

"At this gay season of good cheer,

Paiste wishes you a glad New Year;

Cannot you do for Paiste the same

And buy the goods that bear his name?

He wants your orders, please remember,

From now clear on to next December."

These lines should be pasted on the memory of every lover of true verse and buyer of good switches. At the back of the calendar are a number of "pointers" to hang it up with. The whole production is another evidence of Mr. Paiste's skill in advertising and of his business enterprise, confirming the impression he makes on the intelligent electrical public by carrying an effective card in every one of THE ELECTRICAL ENGINEER'S 52 Special Convention issues. The only reason why we do not care to hang this calendar in our office is that we want to take it home.

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