Champion Spark Plug & Jeffery Dewitt become affiliated

SPARK PLUG MAKERS

BECOME AFFILIATED

Champion Company of Toledo and

Jeffery-Dewitt Company of

De­troit Combine to Increase

Production.

The manufacture of spark plugs to meet the wonderful production in motor cars has become one of the great issues of the automobile industry. In order to meet the increased demand, the Cham­pion Spark Plug Company of Toledo, the largest manufacturers of spark plugs in the world, has just entered into an important working affiliation with the next largest concern of its kind, the Jeffery-Dewitt Company of Detroit.

Under the new agreement, the Champion company will make and market the "J-D" and "Reliance" plugs, formerly the product of the Detroit concern, in addi­tion to the well-known "Champion" plug. All of the spark plug business formerly done by the two concerns will be conducted from Toledo.

In the future the operations of the Jeffery-Dewitt Company will be devoted exclusively to the manufacture of por­celains and porcelain products.

All of the machinery and equipment of the Jeffery-Dewitt Company is being moved to Toledo, where it will be in­stalled in the big Champion plant which recently has been enlarged by the addi­tion of 40,000 square feet of floor space. Every single part, nut, bolt and washer, entering into a spark plug will be produced from the raw material by ma­chinery designed especially for high qual­ity and quantity production.

The output of 25,000 spark plugs a day will be increased to take care of the added production imperative.

The porcelain plant at Detroit, which is said to be the most modern and best equipped in the country, is known to produce a porcelain which is greatly su­perior to the imported ware. The plant has a capacity of more than 100,000 porce­lains a day, or a total of more than 35,000,000 pieces a year. This means a source of supply greater than the combined facilities of practically all other manufacturers of this product in the United States.

Champion and Jeffery-Dewitt officials declare that the affiliation of the two companies will result in an improved product, better service to manufacturer, dealer and consumer, as well as increased factory efficiency.