New Kimble product; Thinlite; subject of advertisement

New Kimble Product

Subject of Post Ad

By BOB LOY

A full-page, full-color advertise­ment in the Nov. 8 issue of the Saturday Evening Post will fea­ture a new glass product made by the Kimble Glass Co., in Muncie. Furthermore. the photo­ graph to be used in the ad was taken in Muncie and will show Muncie people.

Kimble Glass employes recently constructed a “mock up" of the front of a school building on the company grounds using the new Thinlite Curtain Wall System de­veloped by Owens-Illinois Glass Co. and manufactured here by its subsidiary, Kimble. Thursday, a professional photographer, Gio­vanni Suter, of Chicago, took the color picture which will be used in the ad.

SCHOOL'S OUT! — Picture of a man taking a picture. Kneeling at left is Giovanni Surer, professional photographer of Chicago, who was taking a picture Thursday of the “mock up” of the front of a school building constructed on the grounds of the Kimble Glass Co. The picture will be used in an ad in the Nov. 8 issue of the Saturday Evening Post sponsored by Kimble’s parent company, the Owens-Illinois Glass Co. The ad will plug the company's new Thinlite Curtain Wall System of glass block construc­tion. The children are sons and daughters of company employes and will appear in the ad. —Muncie Press Photo.

The “mock-up” is quite an elab­orate structure considering that it was built just for this picture and will be then torn down. Besides the glass block units, aluminum members and wooden doors made by the company which were used, a sizeable brick wall was built and a con­crete walkway was laid. Even shrubs were planted along the front of the wall to heighten the realism.

A building constructed along the lines of the model would present a radical but attractive appearance. The basic units of the curtain wall system which were used are two feet by four feet in size and contain eight glass blocks. These are “hung” to an aluminum framework and can be used for a wall as high or as low as desired.

The unusual appearance results from the fact that some of the glass blocks are in bright colors such as red, yelolw [sic] yellow, blue and green. These are interspersed with the white or natural color blocks for a most unusual effect.

John Carr, of the Owens-Illi­nois publicity department in To­ledo, O., said that only about a half-dozen buildings in the coun­try are constructed with the cur­tain wall. He said that this new product was developed and is manufactured exclusively by the Kimble palnt [sic] plant in Muncie.

W. E. Stewart, manager of the process and product development, department of the local plant, said that the product was only recently put on the market and has received publicity in na­tional construction trade maga­zines. Although the glass block components are only two inches thick, direct sunlight cannot penetrate them, he said. How­ever, they admit much light.

At Thursday's picture taking, the wives and children of com­pany employes were used as models. In the photograph, the people will appear to be coming out of a school.