The Exposition and the Exhibitors; ABCB Convention; Hemingray bottle exhibit description and photo of their display, souvenir flasks given away by Hemingray

The Exposition

and

The Exhibitors

Eleventh Annual Beverage Exposition Held In Automobile Building, State Fair Park, Dallas, Texas, November 9 To 13, Stands Out As Brilliant And Colorful Affair.... Building Well Suited For Show Of This Type.... A Review Of The Show, With Descriptions And

Photographs Of Leading Exhibits

Interior of Automobile Building, State Fair Park, Dallas, Texas, As It Appeared During "Bottlers' Week."

BRILLIANCE and diversity marked the Eleventh Annual Beverage Exposition, which was held in the Automobile Building, State Fair Park, Dallas, Texas, November 9 to 13. In truth, it can be said that this Show measured up to the one staged at Milwaukee, last year, and to the other previous Expositions, from the viewpoints of attractive exhibits and multiplicity of goods on display. Every type of machine used in the production of bottled carbonated beverages, and also materials and supplies used in their manufacture, were to be found in some part of the great hall, where one hundred and fourteen exhibitors occupied approximately 215 booths, leaving only a few available at the opening of the Exposition on Monday, November 9th, at 1 o'clock.

Probably the most important reason for the effectiveness of this Exposition was the adaptability of the hall in which it was held. It was not so large as to belittle the magnificent displays contained therein, but was spacious and wide enough to make it one of the most comfortable halls that ever housed a Beverage Show. Unlike last year, and fortunately so, the Exposition was held on one floor and with much comfort and ease for both exhibitors and visitors. Four wide aisles permitted easy access to any part of the auditorium, while the white and blue fringes hanging from the oval shaped ceiling added a cheerful atmosphere to the place that was appreciated by all. Upon entering the hall, a chaos of colors from all parts of the auditorium greeted the eye — every color and hue, in brilliant and subdued tone, was visible, and it is undeniable that for colorfulness and attractiveness, this Show was paramount.

Heavy and large machines, as usual, were placed around the sides of the auditorium, where heavy-load electric current was available. Incidentally, a feature of the Show this year was the actual operation of all these machines, almost continuously throughout the entire day, and many were the visitors who flocked to these exhibits to view the interesting demonstrations which were going on. New machinery and equipment, innovations in the trade, were also the cause of much admiration and surprise on the part of the bottlers. In spite of the attractiveness of these booths, for color and drawing power the central aisles, which contained the booths of the supply houses and other allied industries, were by far the more beautiful. Practically all booths had original features of their own, to allure the visitors who constantly filed by. Expense and effort were not spared by these concerns who vied with one another for the most attractive display. The exhibit of equipment and supplies was complete, although several large companies, previously exhibitors for a good many years, were absent from the Show. A constant flux of bottlers toward booth's 312-314, the headquarters of the NATIONAL BOTTLERS' GAZETTE, bespoke well for its handsome and comfortable display. A staff cartoonist and photographer were constantly at work, securing the exclusive sketches and photographs which are published throughout this entire issue.

It would hardly be accurate to give an estimate of the actual business transacted at the Hall. Suffice it to say, that those bottlers who did attend, came for the express purpose of buying, or seriously considering buying, and if they didn't purchase then and there, made observations at the Show which will affect, to a considerable extent, their orders for next season. Several firms, however, reported a surprising number of large sales during the week, while the majority of exhibitors felt sufficiently rewarded for their efforts in the contacts established and the impressions made upon the bottlers.

Many firms had liberal supplies of specialty souvenirs, and distributed them to the visitors at their booths, while Many firms had liberal supplies of specialty souvenirs, and distributed them to the visitors at their booths, while others, especially the franchise houses, handed out bottles of refreshing drinks. As usual, a splendid orchestra was on hand to supply snappy jazz music during the Exposition periods, and those that felt inclined to dance, did so on a smooth floor prepared especially for this purpose. There were the usual costumed representatives of several firms, in the guise of Indians, senoritas, etc., lending color to the Exhibition and adding to its interest. All in all, the smooth running Show and its setting in an atmosphere of friendliness and good will, contributed to make it a great Exposition.

Appended below, and on the following pages, there appear photographs and brief descriptions of the booths of those firms who returned the special N. B. G. questionnaires sent out to the exhibitors, in time for publication in this number. The representatives of the companies, and other important features of the displays are also noted. It is hoped that the succeeding pages will serve to give a true picture of the Exposition, and allow the many bottlers who were unable to attend, to enjoy it in vicarious participation:

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1. — Alsop Engineering Co., New York, N. Y. 2. — California Fruit Growers Exchange, Ontario, Cal. 3. — Chevrolet Motor Co. of Mich., Detroit, Mich. 4. — The Glascote Co.. Euclid, Ohio. 5. — Hemingray Glass Co., Inc., Muncie, Ind. 6. — Frigidaire Corp., Dayton, Ohio. 7. — Majestic Siphon Supply Co., Inc., Brooklyn, N. Y. 8. — Monarch Mfg. Co., Atlanta, Ga.

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HEMINGRAY GLASS CO., INC., Muncie, Ind —

A neat and attractive booth was set up to display the glass containers manufactured by this concern. Glass flasks were given out as souvenirs to hundreds of bottlers who stopped at the booth.

In attendance were W. S. Zimmerman, S. C. Nielsen, M. L. Goode and W. F. Tessman

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"AMONG MY SOUVENIRS."

Some of the great variety of toys, gifts and knicknacks distributed at the Exposition.

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